What’s SEO?
SEO stands for Search engine optimization. It’s a set of rules for optimizing your site so that it can achieve higher rankings in search engines’ organic results. It is the process to follow to increase your site’s visibility in search engines and get more traffic.

SEO has 2 primary objectives. The first is to enable you to understand what users are trying to find online to ensure that you can create high-quality content to satisfy their intent. The next is to enable you to develop a site that search engines can find, index, and understand its content.

Additionally, following good SEO practices is actually an excellent way to boost the quality of a site by making it user-friendly, faster, and much easier to navigate.

Probably the most important SEO tasks have to do with:

Identifying what users are trying to find that’s connected to your services and products
Creating content that is going to make users happy
Providing the proper signals to search algorithms and engine crawlers through various SEO techniques
SEO can be viewed as a comprehensive framework since the entire process has various rules (or guidelines), several stages, and a pair of controls.

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Why is SEO important?
In our market that is competitive, SEO marketing is much more important than ever before.

Search engines serve millions of users each day looking for answers to their questions or perhaps for solutions to their challenges.

If you have an online store, blog, or website, SEO can enable you to get free targeted traffic from search engines.

SEO is important because:

The vast majority of search engine users (more than seventy % – see graph below) are a lot more apt To click on one of the top five suggestions in the search engine results pages (SERPS). To make the most of this and gain visitors to your customers or website to the online store, your site must show up in one of the best positions.

SEO isn’t just about search engines, but good SEO practices improve the user experience and usability.
Users trust search engines and having a presence in the professional positions for the keywords the user is actually searching increases the website’s trust.

SEO is actually good for the social promotion of your site. Individuals who find your site by searching Bing or Google are much more apt to promote it on Facebook, Twitter, and any other social media channels.

SEO is crucial for the smooth running of a huge site. Web sites with more than a single author can reap SEO benefits indirectly and directly. The direct benefit is actually an increase in organic traffic, and the indirect benefit is actually having a common framework (checklists) to use before publishing content on the website.

SEO can put you ahead of the competition. If 2 sites are actually selling the same thing, the search engine optimized site is a lot more likely to have more customers and make more revenue.