For many artists, marketing is rather at odds with who they’re and what they do. Since making music is often deeply personal and emotional, thinking about a music marketing strategy to market your work may seem foreign, fake, or perhaps forced.
Unfortunately, that does not replace the fact that it has never been harder for new artists to find audiences for the music of theirs. Between the digitization and democratization of the music industry and the inexpensive cost of DIY home recording technology, there is more new music being released today globally than at any other point in history.
An incredible level of music that is new gets uploaded to streaming platforms each day, and a lot of the time, what determines whether new songs will touch base with an audience or perhaps not depends on how they are marketed. If you are not sure how to market your music effectively, these 7 marketing strategies for musicians will definitely help get you started.
1. Find out who and where your fans are
To get the most out of your promotion efforts, you’ve to discover who your fans are actually. Knowing details like where your market is actually based and how old they’re will help you develop a marketing strategy that accurately reaches them.
Nowadays, everything from personalized band sites to music streaming artist accounts offers detailed analytic info that will help you learn more about the fans of yours. Some platforms even give detailed info like when fans stumbled across your music online first, and through what channels or perhaps search terms. Get to know the data of yours, and you will get to know the fans of yours.
2. Do not ignore existing fans while trying to make new ones
Audience engagement is actually a crucial element of sustaining a meaningful career in music, whether you’ve fifty dedicated fans or perhaps five million. When you learn more about who your fans are actually, focus on doing all that you can connect with them in a significant way. It is essential to engage with and understand the current fans before trying to find new ones, or perhaps at least simultaneously.
Simply distributing hoping listeners and music online find it is not sufficient. Strong, effective music marketing happens when you are employed in a way that maintains your integrity and identity as an artist. Whether it is through blogs, playlists, your website, or email campaigns, fan engagement is actually crucial for keeping your existing fans looped in and interested in what you are doing.
An unsexy way of thinking about this’s fan maintenance, and a better one is actually seeing it as connecting with your current audience in a friendly or personal way. You will probably have the best shot at building your audience if you do not neglect your existing fans.
3. Social media music marketing strategies
Social media platforms are actually packed with problems. It is starting to be harder and harder to reach fans through them, but marketing strategies for musicians are sadly much less impactful without them.
Take Instagram, for instance. Interacting with accounts associated with those that know, promote, and create your music style can bring new attention to the work. These include bands, record labels, and music fans. It’s the same for Twitter.
Whether you are attempting to get the word out about a new release or perhaps folks to show up to the performances of yours, social media is still a tool you can use to narrow down that would probably like the music of yours as well as to reach out to those individuals directly.
Paid ads on these platforms are actually the simplest way of accomplishing this but look into other tools like hashtags, meetup groups, Reddit threads, and Facebook groups in local areas you are touring through to help you that exposure for free. And never forget to meet various other bands like yours through their social channels; a little bit of friend-making and cross-promotion can go quite a distance.
4. Focus on creating compelling nonmusical content
Flyers, videos, photos, blogs – putting a lot of time and thought into offering nonmusical content to the listeners yours will enable you to create a long-lasting impact that eventually results in new learning about the music of yours on their prefered media.
In today’s competitive music industry, listeners often need more than just music to be interested in an artist’s music. A strong visual or perhaps written narrative can put the music of yours in an exciting new context.
In the event, you do not know where to begin, start by defining your artistic identity: why you make music, what your music means, how you got exactly where you’re today. This can help you know what to say through blogs and visual narratives. When you can, consider teaming up with a visual artist to represent your work through videos, flyers, photography, and merch.
5. Send the music of yours to blogs, playlists, and press outlets
There is no getting around that pitching music is actually among the least fun parts of being a career-minded musician. Take the time to create an engaging artist bio and press release and get someone you trust to check out it.
Look up the contact info of members of the press that write about your music style specifically, and then send email after email until you get responses. It may feel soul-crushing initially, but it has a hundred % necessary to engage new listeners and build momentum around the music of yours from outside sources.
Aiming to get featured in massive publications and playlists can be a struggle. There’s a process to submit the song of yours for a feature on Spotify playlists, for instance, but do not forget to start small and work the way of yours up from there. It is a rewarding and manageable way to approach the huge task of pitching music in front of you.
You may not think getting featured on small blogs and playlists is actually that important, but it really is. Momentum does not simply appear out of thin air. It starts with a few individuals becoming loyal advocates for the music of yours before growing into something a lot more substantial.
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